You want to keep your options open.
Reality: You can have goals without being
attached to them. When something better comes
up in your life along the way, you decide and
take actions to do the right thing.
The idea is to stand up for something;
otherwise you will fall for anything. Can you
imagine boarding a train and trying to buy a ticket
without knowing where to go? Before you read the
next chapter, take a few minutes to identify what
you want to become in the next few years.
Stay the course
People just give up too soon. You can be different simply by
staying the course for a longer time. Executing a plan is hard work.
If you want to accomplish anything significant, you need to be
ready for surprises (good and bad) along the way. Giving up is
easy. Smart people always find a reasonable justification (a.k.a.
smart excuses) for not staying the course. The next time you feel
like giving up, decide to stay on for just a bit longer. It will make a
huge difference!
Command a premium
Here are two questions that may seem unrelated but there is a
reason for asking them. (Believe me, there is a connection
between them.)
1. Have you ever felt that you are not receiving the right
value for your work?
2. Have you seen people paying a premium price for
branded products?
Most often, I get a “Yes” for both the questions. Now, here
is the connection. You too can get a premium (higher value than
what you are actually worth) if you truly build a powerful
personal brand.
The power of consumer brands is creating shortcuts for
people. They create defaults (obvious choices) for people who
don’t have the time to think through all options, or analyze the
If you
don't know
where you
are going,
you may find
that where
you reached
is not the
place where
you wanted
to be.
true value of what the brand is offering. It is no different for personal
brands. The reliability and dependability are taken for granted
when you have a personal brand. This provides you with a
powerful time advantage.
You now don’t have to spend